Die erfolgreiche Retail-Aktion findet, passend zum 30. Jubiläum des „Jurassic Park“ Franchise, auch in diesem Jahr wieder im August statt. Viele Handels- und Lizenzpartner aus ganz    Deutschland sind bereits an Bord, um Fans ein einzigartiges Einkaufserlebnis zu bieten.

     Bereits zum fünften Mal starten im August die erfolgreich etablierten Dino Days, bei denen „Jurassic Park“ und „Jurassic World“ Fans beim Shoppen ihrer Lieblingsprodukte die Chance auf einen    gigantischen Gewinn haben. Der Dino-Faszination kommt in diesem Jahr eine besondere Aufmerksamkeit zu, denn das beliebte Kult-Franchise feiert Jubiläum:

     Vor 30 Jahren erweckte das Kino-Spektakel „Jurassic Park“ mit jeder Menge Nervenkitzel und intelligentem Humor die Ehrfurcht einflößenden Urzeit-Echsen zum ersten Mal zum Leben und löste einen    wahren Dinosaurier-Boom aus, der bis heute anhält. Die Begeisterung für Dinosaurier ist bei Jung und Alt seitdem ungebrochen, sodass „Jurassic World“ im letzten Jahr unter den Top 5 der Lizenzen    war, die das stärkste Wachstum verzeichneten.*

     Mit den Dino Days, die erneut vom 1. bis zum 31. August stattfinden, haben Fans der epischen Brand die Möglichkeit, auch abseits von klassischem Kino- oder TV-Content in die Welt der    Urzeitgiganten einzutauchen: Bereits viele namhafte Lizenz- und Handelspartner haben ihre Beteiligung an der diesjährigen Retail-Aktion bestätigt. Die Aktivierung wird wie gewohnt sowohl im    stationären als auch im Online-Handel stattfinden und von einem großen Gewinnspiel begleitet, an dem alle Fans teilnehmen können, die während des Aktionszeitraums offizielle „Jurassic World“    Produkte kaufen. Der dinotastische Hauptpreis: Eine Woche Adventure-Urlaub inklusive Survival Training auf Malta für die ganze Familie. Stetig neuer Content, wie zuletzt neue Episoden für die    Netflix TV Serie „Jurassic World: Ein neues Zeitalter“ bietet jede Menge Inspiration für Marken und Hersteller, Produktneuheiten aus allen Kategorien auf den Markt zu bringen – von Spielwaren,    Bekleidung, Accessoires, Home & Living-Produkten, bis hin zu Sammelfiguren, Büchern oder Hörspielen.

MediaCorp commissions new spin-off series Paula & Pals and refreshed Leo the Wildlife Ranger  

Award-winning animation company Omens Studios has secured a multi-season commission from Singapore’s national public broadcaster MediaCorp to produce two brand-new series based on its hit international IPs 123 Number Squad and Leo the Wildlife Ranger. The deal includes three seasons of 123 Number Squad spin off series Paula & Pals and four seasons of a refreshed version of Leo the Wildlife Ranger, which picks up where season two of the original show ends.

 Paula & Pals (68 x 7’) is a fun social and emotional development series that sees audiences’ favourite characters from 123 Number Squad take on activities in their neighbourhood, Numberville, as well as other wonderful worlds, such as a magical garden, the jungles and a Treasure Island. Aimed at ages 3-6 years old, the new spin-off will focus on key themes and concepts centred around social and emotional development, such as respect, kindness and diversity, as well as interacting with others, communication skills and taking responsibility for our actions, all against the backdrop of fun missions and exciting locations. The original 123 Number Squad series is currently airing on Sky in the UK, MediaCorp in Singapore, as well as Youku in China, and has a focus on numeracy. 

 The new refreshed seasons of Leo the Wildlife Ranger (80 x 10’) focuses on Junior Rangers Leo and Katie, along with their pet dog Hero, as they go on fun-filled adventures around the globe to protect wildlife and uncover interesting facts about the natural world around us. The action-packed wildlife-centric series is aimed at 3-7 year olds and provides young audiences with zoology facts, teaches environmental awareness and nature conservation and helps build social skills and team work, all in fun and entertaining ways. The updated series will see more action and development of the popular characters, exciting new gadgets, new animals, as well as more comedy and fun facts sprinkled throughout.

 Both series are currently in pre-production and production, slated for completion and delivery in 1H 2024.

 Chi Sim Tang, CEO of Omens Studios, says: “We have seen the popularity of 123 Number Squad and Leo the Wildlife Ranger continue to grow internationally, with the characters becoming family favourites around the world. Through these engaging new spin-offs such as Paula & Pals, we are excited to further expand the universes for both IPs and create new worlds and adventures for audiences to enjoy. We look forward to bringing new and exciting episodes from these titles to everyone very soon!”

Rovio Entertainment’s popular mobile game Angry Birds will feature on entertainment systems of the recently unveiled new Mercedes-Benz E-Class.

The first-of-its-kind deal will allow passengers to play the classic Angry Birds slingshot game on the sprawling touchscreen that extends across the dashboard of the new luxury sedan.This experience will be powered by Faurecia Aptoide, the leading automotive App Store, that will make Angry Birds available on Mercedes-Benz encouraging vehicle users to create new and more dynamic car journey experiences. The game aims to provide an inclusive entertainment option for all ages, making the journeys even more enjoyable.

The new agreement, which was facilitated by Angry Birds’ global licensing agency IMG, marks Angry Birds’ first collaboration with a luxury automotive brand, further elevating the brand’s growing international suite of consumer products and experiences. 

Hanna Valkeapää-Nokkala, Head of Brand Licensing at Rovio, said, “Mercedes-Benz and Angry Birds are both known for driving innovation, shaping trends and creating incredible experiences in our respective fields. We can’t think of a more fitting partner for our first in-car entertainment offering. We have no doubt Angry Birds will prove to be the perfect travel companion!”

Global entertainment and toy company Toikido today announced it has appointed IMG as its exclusive licensing representative in key territories including Europe, Middle East, Asia, Africa and Latin America. 

Under the new agreement, IMG will help develop a diverse portfolio of products and experiences for Toikido’s first-ever in-house IP ‘Piñata Smashlings’.

Launching this June with a Roblox video game, the highly anticipated ‘Piñata Smashlings’ features hundreds of playful characters called Smashlings and Piñatas. The game will be followed by the launch of an animated children’s television series, as well as a product line including toys, collectibles, and apparel, making it the first Roblox gaming IP to debut physical retail products in the same launch window as the initial game. Toikido has also collaborated with several major content creators across Tiktok, Youtube and Twitch to further expand and activate the Piñataverse.

Darran Garnham, Founder and CEO of Toikido stated, “The Toikido team is chuffed to have such a strong and experienced licensing partner on board for the launch of ‘Piñata Smashlings’. IMG’s reputation speaks for itself and has been built on their consistent performance, expertise, and international reach. Most importantly though, they share the same passion for the Piñata Smashlings’ IP as we do and we’re confident that working together, children and adults across the world will be able to experience the magic, wonder and fun of the Piñataverse!

Adam Steel, Senior Director of Licensing, IMG, said, “We are delighted to welcome Darran and the whole Toikido family to IMG. With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand. We look forward to combining Toikido’s unparalleled industry expertise with our specialist knowledge of the entertainment and gaming landscape across our global network to bring the Piñataverse to fans around the world.”

Founded by toy and entertainment industry veteran Darran Garnham, Toikido brings successful gaming properties, including Among Us and Gang Beasts, to toy and apparel retail for fans around the world. Since its launch in 2020, the London-based company has sold more than 20 million items across 75 countries and partnered with entertainment powerhouses like Roblox, Netflix, Skydance and Apple.

Millie Bobby Brown’s florence by mills announced a long-term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited, in a deal negotiated by Millie’s global licensing partner IMG.

The exclusive license covers the design, production and distribution of a wide range of pet products including apparel, accessories, home and toys, making florence by mills the first Gen Z fashion brand to offer a full-fledged pet collection.

The pet range brings together all attributes of the brand such as offering cosy, extraordinary styles along with a conscious approach. The collection will be driven by Millie’s love for animals, inspiring fun and positivity, while extending personal expression and self-confidence for her and her beloved pets. As part of the agreement, Kanine and florence by mills will also be donating to causes related to animal welfare.

"I wanted to extend all that florence by mills stands for to a very important part of my life, my beloved pets. My brand is about encouraging young women to positively embrace their individuality and what makes them unique. I strongly believe that this dedication to life and love should also extend to my passion for pets, so that they too can feel cozy, special and appreciated. For pet parents, having access to a full range of products to complement their lifestyle is important and what could be more fun and fitting than having matching outfits?" says Millie Bobby Brown, Founder of florence by mills.

"We are delighted to partner with Millie and florence by mills to extend all the wonderful values to pets. Our mission has always been to spread love, joy and happiness and to redefine the pets ecosphere and with such a passionate partner, we are for sure creating a completely new space for Gen Z pet parents and their pets to thrive.” stated Samuel Wong, CEO, Kanine Group.

florence by mills, for pets, will launch two collections per year, starting in Summer 2023 covering apparel (hoodies, rain coats, bath robes, bibs etc), pet accessories (collars, leashes, tags and harnesses), pet home and lifestyle products (bowls, mats, bags etc) and toys. 

The products will be available worldwide on kanine.com, as well as in selected department stores and pet stores.

Buttercloth has collaborated with Van Gogh Museum to launch a limited apparel collection featuring van Gogh’s iconic artworks, in a deal facilitated by the museum’s licensing representative IMG. Inspired by the celebrated artist’s appreciation for nature and color, the collection commemorates Van Gogh Museum’s 50th anniversary this year.

Featuring short sleeve button-up shirts, long sleeve button-up shirts, short sleeve t-shirts, and short sleeve polos, the collection is priced from $78.00 to $198.00 and is available online at buttercloth.com.

Exploring the more than 35 self-portraits of Vincent van Gogh, Buttercloth’s founder and designer Danh Tran captures the spirit of van Gogh’s innovation and his love for the craft in Buttercloth’s eye-catching collection. The unique collaboration gives both fashion and art enthusiasts a chance to experience the mastery and mystery of Vincent van Gogh on Buttercloth’s revolutionary soft fabric. 

Marijn Veraart, Head of Global Licensing Van Gogh Museum said, “Buttercloth has beautifully captured the spirit of van Gogh’s paintings throughout this collection with eye for detail and inspired by Vincent van Gogh's love for nature, Buttercloth designed a beautiful limited edition we are all very proud of.”

“Inspired by Vincent van Gogh’s appreciation for nature and colour, I try to capture the spirit of van Gogh’s point of view throughout these Buttercloth exclusive garments, with beautiful patterns incorporating Vincent’s rich, colourful paintings,” says Danh Tran, founder of Buttercloth.

Marianna Fundator, Senior Director of Licensing at IMG said, “Much like Vincent van Gogh, a revolutionary artist known for his unique use of different textures, Buttercloth is a pioneering force in the clothing industry owing to its patented new fabrics. Hence, we believe this collaboration is a truly fitting celebration of the Van Gogh Museum’s 50thanniversary.”

With over 200 paintings, close to 500 drawings and more than 700 letters, the Van Gogh Museum houses the largest collection of works by Vincent van Gogh anywhere in the world. The Van Gogh Museum has been inspiring countless devotees with the life and work of Vincent van Gogh and his contemporaries for over 50 years. All of the products are developed with Vincent van Gogh’s heritage in mind and every purchase contributes to maintaining the Van Gogh Museum activities, during the 50th anniversary celebrations and beyond.

For more information on licensing opportunities with Van Gogh Museum, visit www.imglicensing.com.